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Kings continues ongoing support of the Gamekeepers Welfare Trust with £2,959 donation

March 2021

Kings Crops has donated a proportion of its seed sales to the Gamekeepers Welfare Trust as part of a long term initiative to support the charity.

Throughout 2020 and to honour the Trust’s ‘Year of the Gamekeeper’ campaign, Kings contributed £2.20 for every pack sold of its Wildlife Winter HoldingGWT logo Cover. The final contribution has amounted to £2,959, bringing the total donated by Kings to £6,739 since 2017.

“We have been supporting the Gamekeepers Welfare Trust for some time now because we recognise the vital work that it does in our industry,” explains Kings sales manager, Richard Barnes. “Gamekeepers are the stewards of our countryside and our recent contribution feels especially important given the challenges of the last twelve months. For many gamekeepers, ‘business as usual’ hasn’t been possible and while some have been able to adapt and take on alternative projects, others haven’t. Some have felt an incredible amount of pressure.”

The impact of the coronavirus restrictions during the season meant that many sporting activities and land management preparations had to cease quite abruptly. Richard continues, “Our team has continued to support our gamekeeper customers with the provision of specialist seed mixtures and advice – particularly following the recent changes to agricultural policy – but it’s equally important that we show support however else we can. Game keeping can be an isolated and challenging line of work and the Gamekeepers Welfare Trust offers a lifeline to many people. We’re very proud to be able to support the work it does.”

The Gamekeepers Welfare Trust provides a helpline and visiting service to gamekeepers, stalkers, ghillies and their families if they are experiencing difficulties or hardship. Support is available to anyone with concerns relating to ill health, retirement, redundancy or employment, while housing, welfare and financial grants can be provided for those in need. The charity also operates a job register to help students just starting out in the industry, as well as those looking to be matched to new positions.

“2020 was difficult for the Gamekeepers Welfare Trust, just like it has been for everyone,” says the Trust’s chief executive, Helen Benson. “Our plans to raise funds through the 2020 ‘Year of the Gamekeeper’ initiative fell through as a result of the pandemic. At the same time, we found that there was an enormous need for support - the demand for help has been even greater.

“The ongoing donations from Kings help us to help others, and allow us to move our plans forward to provide greater support. More than that, Kings has been an essential partner in helping us raise awareness for the Trust. People cannot ask for help if they don’t know help is available.”

If you’d like to support the Gamekeepers Welfare Trust, visit to discover more. The Trust also welcomes and encourages gamekeepers, ghillies, stalkers and their dependants to get in touch if they are facing difficulties. All calls are confidential and can be made to Jamie’s Helpline: 0300 1233088.



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